Monday, October 30, 2006

Jennifer Morla video on portfolios

Jennifer Morla speaks about her expectation when viewing a portfolio (from aquent.com):

click here

Monday, October 23, 2006

Presenting your work

Create project outlines to prepare yourself for presenting your book at the end of the quarter. Your projects will say a lot on their own; your job is to give insight to your thinking, design process, and your unique solution to the assignment. Have all the information below top-of-mind when presenting your work and you'll be prepared for questions:

TITLE AND CONCISE DESCRIPTION: Describe the project in one sentence.

CLIENT DESCRIPTION: Provide a brief description of who the client is and what makes them unique in their industry. What insight did you gain in your research?

INTENDED AUDIENCE: Provide a concise description of the audience, including demographics and main insights gained in your research.

INTENDED MESSAGE AND DESIRED REACTION: What is the problem you’re solving? What message are you sending with this project through its form, content, and tone? Does it have a call to action?

APPROPRIATE SOLUTION: How do your design decisions suit your audience? How well does it function in the real world? Is it responsible design in terms of sustainability (reusable, recyclable, etc.)?

UNIQUE AND MEMORABLE: What will make this project get the attention of your audience? What makes it stand apart from the crowd?

Wednesday, October 11, 2006

Paper notes

Here's a list of paper options for your books. Please let me know if you find these available locally and I'll add info below:

Red River
www.redriverpaper.com
Large sizes for fold-outs, double-sided papers, and many finishes. You can order a sample pack online.

Ink Press Papers
www.inkpresspapers.com
Print Plus matte 80# (This is what we saw in our first class)
available at Sam Flax

Premier Art (hot press)
www.premierimagingproducts.com

Innova (hot press)
www.innovaart.com

AFTER PRINTING:
Premier Art Print Shield spray, available at Showcase Camera
www.showcasecamera.com

Sunday, October 08, 2006

Welcome

Please post your PERT questions here throughout the quarter. I'll respond as soon as I can. Thanks.